Cognitive Dissonance in the Age of Cheap

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Photo by: henri ismail

“We rail against exploitation of low-paid workers in Asia as we drive twenty minutes to the Big Box to save three bucks on tube socks and a dollar on underpants. We fume over the mistreatment of animals by agribusiness but freak out at an uptick in food prices. We lecture our kids on social responsibility and then buy them toys assembled by destitute child workers on some far flung foreign shore. The Age of Cheap has raised cognitive dissonance to a societal norm.” ~ Cheap: The High Cost of Discount Culture

Cognitive Dissonance: A condition of conflict or anxiety resulting from inconsistency between one’s beliefs and one’s actions.

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